Political strategist Dominic Cummings leads a popular but controversial campaign to convince British voters to leave the European Union from 2015 up until the present day.
User Reviews: Other reviewers praise or knock this film based on whether they supported Leave or Remain.
But this is a great film because (1) the plot, characters, acting and pace are superb and (2) it illuminates the role data analytics now play in politics (and all advertising). Like it or not, DA is here to stay because it is extraordinarily more efficient in delivering a message effectively.
The key elements of the Leave/Remain debate in these reviews can be boiled down to 3 incidents in the film (1) the line "Obama led the way," (2) the Remain focus group which descends into anarchy and complete honesty with a housewife sobbing about having been completely abandoned by her country’s economy and culture (whose views are shared by at least 3 others in the group), and (3) the aftermath of the focus group in which the Remain campaign leader concludes that the feelings of the Leave voters are due not to them having valid complaints, but because the Leave leaders must have been waging their campaign surreptitiously for 20 years.
The pièce de résistance of sophistry is the single card disclosure at the end that the Mercer family is tied to both data analytics companies used by the Leave campaign. Data analytics is a tool that was used by Obama (a liberal) and by the Leave campaign (conservatives). It would make as much sense to blame the hardware company that made their laptops or phones.
There are some movies that are worth seeing despite their political bias and preaching – this is one of them.